In today's world, striking the right balance in product design is more challenging than ever. When we envision our designs being used—we imagine hands smoothly interacting with them, folding and unfolding them countless times for work and creativity. We're also acutely aware of the environmental toll. The impact of the production on air pollution and water waste cannot be ignored. It's imperative, then, that we find the perfect equilibrium of comfort, durability, and sustainability in our materials.
Our Quest for a Gentle Footprint
Our journey to reduce our carbon footprint led us to developing our own vegan leather, a material as varied in its production processes as the textures it emulates. We quickly learned that not all vegan leathers are created equal, especially when it comes to achieving zero pollution and eliminating water waste. Water-based synthetic leather stands out as the frontrunner in this endeavor, heralding the next wave of innovation in vegan leather. Yet, adopting this material comes with its own set of hurdles. The stringent demands it places on the supply chain meant that finding a ready network to support its production proved to be a significant challenge.
In our global search for a sustainable supply chain, we landed in China, with its renowned capabilities in pioneering and scaling advanced production techniques. There, we discovered a company with a legacy of four generations dedicated to the art and science of water-based synthetic leather. This partnership, born from our mutual commitment to innovation and sustainability, led to numerous collaborative efforts. Over the course of two years and countless visits, we worked closely with their team, witnessing a production process that epitomizes sustainability: zero pollutant gas emissions, no volatile organic compounds, no wastewater, and no use of acid fuels or harmful chemicals, all achieved with a water recycling system. This venture leveraged their exceptional production capabilities and numerous international certifications from third-party organizations for a significant step forward in our journey towards environmental responsibility.
Beyond the Quest: Ensuring Everyday Excellence
Sustainable as it is, traditional water-based synthetic leather often falls short in functionality, a critical aspect for MOFT's designs that demand versatility and durability across different usage scenarios. This challenge turned the development of MOFT's specific water-based synthetic leather into a relentless quest for high quality performance, pushing us to innovate beyond the conventional limits.
Why this relentless quest for innovation? The answer lies in the daily demands placed on MOFT materials. MOFT products embark on a unique tactile journey: being folded, held, slipped into a pocket, or brushed across various table surfaces. To meet these diverse needs, our synthetic leather undergoes rigorous testing—surviving a 10,000 bend cycle, softness evaluations, color retention assessments, and enduring 1,000 instances of abrasion. This ensures that MOFT products maintain their pristine look, ready to face the multiplicity of everyday use scenarios with resilience and elegance.
Where No One Else Succeeded, We Set the Standards Ourselves.
Diving into the world of sustainable vegan leather was uncharted territory. Even for us, who have used synthetic leather into our designs from the very beginning, aiming to blend softness with technology. In the 3C digital industry, where established standards for synthetic leather are virtually nonexistent—unlike its common use in the fashion world—we found ourselves on a path without road signs. Nonetheless, we were equipped with the experience and intuition needed to navigate with precision towards our goal.
From the initial selection of materials to exhaustive lab tests, through stages of production and prototyping, up to critical final product evaluations, we were in a constant state of refinement and innovation to meet our research and development benchmarks. Our commitment to redefining the synthetic leather standard in the 3C digital industry was realized only after the material surpassed 18 comprehensive tests, showcasing unparalleled sustainability, softness, and durability. This rigorous process ensured our confidence in establishing new industry benchmarks.
Today, you can feel the ultimate experience crafted by our dedication, tangible in our versatile tripod stand, multicolored commuter wallet, and smooth MagSafe case. We call this harmonious blend of comfort, durability, and sustainability MOVAS™. It's not just a product range; it's a testament to our journey, a symbol of our commitment to innovation and environmental stewardship.
