Written By Julianna He, Founder of MOFT
The idea of MOFT Stand comes from a coffee shop — all coffee shops, actually.
Initially, it was an idea born to solve my personal problem. I am a workaholic plus a coffee lover, so I'm always working on my laptop for long hours at coffee shops throughout the world. Most days I spend over 10 hours sitting and slouching on a chair. It usually does not feel very good, and I got severe Cervical Spondylosis. Doctor told me to either work for lesser hours or use laptop stands that ensure a good posture, so I began to try every "mobile" laptop stands on the market : heavy, bulky, always the last thing to take when going out. In fact, it’s everything but mobile.
You see, there are so many people like me out there diving in work at Starbucks without being able to enjoy it due to the awkward posture, and there was simply no product addressing our problem effectively back then. So I spoke with my friend Ashley, who is not only my workmate on previous projects as a product manager, but also my roommate that shares all my pain and joy (mostly pain). I told her how I thought about this, she confirmed, and we began to design MOFT as the world’s first invisible laptop stand. We did this as a side project at first, but it took us a year before we came up with the final design and a working prototype. It is now legitimately become a HUGE one.
This is how the stand come into shape. We know, a lot of fake ones are floating now, but they can never rip-off the way we do things:
With countless time of testing and iterating, we have created something that offers effective ergonomic comfort with really slim and premium looking. The final version of the laptop stand feels light as a pen and thin as a coin, holding up to 18 Ibs without strain—a lot more than what you need. Also, it is detachable and leaves no residue on the attachment surface. We also make it adjustable for two different angle & heights, which ensures a stable typing experience for most postures and overall helps everybody maintain their body health. We don’t take things for granted, every step had been carefully thought out for a reason. We tested the angles and the thickness thousands of times before it finally fits with your wrists and laptops perfectly.
This is the result of our Kickstarter campaign. It is a huge success, but also only a small step. We have to face many problems other than making a good product. It is now the time to deliver & share. My dream is to make a brand that we love & are passionate for: to keep life simple and people more focused on their work, without getting disrupted by health concern.
We are a small yet nimble team, and there are a lot of people who helped us all the way to bring MOFT stand in life. New things are happening, and we won’t stop searching for better gadgets in the near future.
This is only a story about a coffee shop, but we want to take one step further, and create stories about life. Not just health, but happiness, convenience, even well-being.
Stay tuned to our next release. We always aim for the best.